Donna Payne's Page

Editors note: This is part 2 of 3 in a series. The first article was "Web Coach Tip: "How to Find People To Follow or Friend in Social Media," Step 1 Tools," where your Action Step was to Sign up for a free Bloglines.com -or- if you prefer; Google reader account.

Step 2. Ways to find people to follow, and yes, stalk them! Following is the best form of flattery! :)

One way is to follow popular blogs of authority. To do this go to technorati.com a search engine fo

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Social media (SM) is not just a fad. It is here to stay and if you aren’t plugged in, your market will move on to your competitor.

Consider this:

• Newspaper advertising has been on the decline sharply since 2008. So much so that there is now a site called “NewspaperDeathWatch.com” that has data on which newspapers are closing the doors. Ie. April 1, 2009. The UK’s Guardian announced today that it will cease print publication after 188 years and go Twitter-only.


• Television adver

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Creating a client attracting, professional website does not have to cost you thousands of dollars nor do you need to have a lot of technical expertise.

Matter of fact, if you know the right tools and are a bit savvy with your computer and internet, you can do it for LESS than a couple hund… Continue

1. A SIMPLE domain name - I can't tell you how many times people have spent weeks trying to determine just the right domain name, only to come up with something that has no keywords or is a tongue-twister. Keep is simple folks. If your brilliant domain name is taken, go back to the white board - add a simple word like "The" (thewebcoach) or "Your", (yourwebcoach) "e" (ewebcoach)... get it? Go through the alphabet if you have to.


2. Branding - today y

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Friday night, my daughters and I were shopping at target when Jenni asked,

“Why do you have 2200+ friends? You can’t possibly know that many people”

And, then yesterday, a friend asked this question:

Holy Moly! You have 2,200 Facebook “Friends”? How many of those *haven’t* you exchanged at least one message/comment with in the last year? Maybe it’s time to “Clean House”. I know. I know. It’s not nice to “de-friend”

To answer both questions, my hope is that stating, “it’s not about me, it’s a… Continue